What We Found Out About You: March 2017 Donor Survey Results

Word Cloud about SurveysIn March, Kennedy Krieger Institute’s Office of Philanthropy conducted an online survey of the Institute’s donors, families and friends. More than 1,000 individuals responded to the survey’s 12 questions. Here’s some of what the survey revealed:

  • Over 88 percent of respondents were female.
  • A majority of respondents were married and owned their home.
  • Over 48 percent of respondents were between the ages of 36 and 55 years old,
    with almost 26 percent between 56 and 74, and about 21 percent between 18 and 35.
  • Half of the respondents had attended a Kennedy Krieger event, and half had not.
  • About half received (or had a family member who received) services at Kennedy Krieger, and half had not.
  • 63 percent felt that their donation to Kennedy Krieger had an impact.
  • 71 percent of respondents said they would donate again.

The survey revealed that the four most important factors considered when deciding to donate to an organization were:

  1. Reputation
  2. Mission and services
  3. Leadership
  4. Knowing the impact of the gift

Regarding Kennedy Krieger’s relationship with Johns Hopkins:

  • 42 percent of respondents erroneously believed Kennedy Krieger to be either a program of or a recipient of funds from Johns Hopkins.
  • 32 percent correctly believed that Kennedy Krieger is its own separate organization.
  • 34 percent correctly believed that Kennedy Krieger has an academic affiliation with Johns Hopkins.

And, respondents’ top three areas of interest, with respect to Kennedy Krieger, were:

  1. Community programs to help people with disabilities
  2. Special education
  3. Ground-breaking research and medical discoveries

Answers to the last question mirrored the top three program efforts for which Kennedy Krieger is best known. Insight gleaned from the survey will help the Office of Philanthropy design materials and write appeals to its various audiences.

We’d like to extend our thanks to all who participated in our survey!